After the release of Migos’ Culture II, I read an article about its “absurdly” long playtime. Per the article, album sales are a traditional way recording artists earn money, but streaming has completely altered that avenue. In response, “the industry” has said that 1500 streams of any song/s equate to one album sale. Therefore, if you listen to Stir Fry 1500 times, that’s one album sale for Migos. The article says a long track list, like Culture II’s 24 tracks, is only an attempt to provide singles capable of meeting the 15-stream threshold. They say this approach denies the fans of artistic vision, instead giving them trends.
On paper, Rae Sremmurd’s third album, SR3MM, looks like it might be the same thing. It’s a triple disc album: SR3MM is the duo Rae Sremmurd, JXMTRO is Slim Jxmmi’s solo debut, and Swaecation is Swae Lee’s solo debut. The totality of this project is 27 tracks at a playtime of 1 hr 41 min, and that’s where the similarities to Culture II ends.
Each disc is only 9 tracks long, and the playtime of 100 minutes equates into 30 minutes per disc. That is very accessible, very digestible, and very smart. It reduces the fatigue on the listener, and lets each artist, Rae Sremmurd, Slim Jxmmi, and Swae Lee, focus on their projects and their sound.
Firstly, Slim Jxmmi and Swae Lee couldn’t have more opposed sounds. For JXMTRO, Slim Jxmmi adopted the southern rap vibe. It’s a solid body of work, and Jxmmi sounds natural here. Business as usual is young boy swag with grown man pressures, trap beats and street wisdom. Mike WiLL Made it produced a majority of this disc, and Slim Jxmmi effortlessly fuses into the beats.
For Swaecation, Swae Lee chose a melodic vibe. His production choices are funk infused, ambient environments that work well with his use of auto tune. Swae gives us an assortment of songs here: Guatemala is a club banger, Heartbreak In Encino Hills is what you’d play laid up with someone, and What’s In Your Heart is alternative R&B.
Lastly, as a duo on SR3MM, the two sides come together. Swae Lee raps, and Slim Jxmmi sing-songs. After hearing their solo albums, the talent of mixing the two forces becomes apparent. Rae Sremmurd is potent because each member has their own wave, and each is made sharper by the other. Since hitting the scene with Mike WiLL in 2013, Rae Sremmurd has been a staple in hip-hop, and SR3MM solidifies their place. Now, with the release of their respective solo albums, Slim Jxmmi and Swae Lee expand their territory. They’ve become a cornerstone of hip-hop for right now, and some time to come.